GARDEN REPUBLIC

Amazon Seller Central analytics and market trend evaluations indicate a shift in consumer interests, where a repositioning of the brand is required for new adoption and increased conversion.

The rebranding initiative is set to migrate Garden Republic from it’s traditional cachet of indoor home garden kits to an evergreen range of gifting products.

Building out the SB7 framework to reestablish brand story and expression, the visual components lean towards a lighter, more contemporary aesthetic, migrating away from it’s former seaweed green - mustard yellow tonality.

Authentic new lifestyle and product imagery and video assets aid the creative application, offering with it a fresh scope for new product development, packaging and user experience.