Brand. Content.
Commerce.
Building consumer brands designed to scale, not simply launch.
Encha Matcha.
A premium matcha brand built around how people actually drink it daily. Three consumer archetypes, three visual treatments, one brand designed for habit, not occasion.
View the case study →Strategy, creative direction, content production, and commerce. Executed in-house.
year on year
growth, 2025
pre-acquisition transformation
consumer brands
Brand. Content. Commerce.
Brand
Strategy, positioning, architecture. Pre-acquisition brand transformation for Botanic Tree and Ninabella. Active brand leadership across Encha Matcha, The Cat Ladies, and Big Fudge Vinyl.
Content
Direction and production of brand and lifestyle campaigns from concept to delivery. Casting, location, crew, photography, motion, post. Every image earns a commercial purpose.
Commerce
Multi-channel execution across Amazon, DTC, retail, paid, CRM, and social. Brand equity and conversion built to compound, not compete.
The work shown across this portfolio was directed and produced personally.
A creative leadership role with hands-on execution.
Building brands from nothing.
Speculative brand-building exercises exploring category opportunities, positioning systems, product architecture, and go-to-market execution. The thinking, when nobody gives a brief.
Honeybee Hexagon
Modular furniture, architected as a brand system.
Eqalu
Molecular hydrogen, reframed from amplification to steadiness.
Leopard's Den
Safari essentials, an amenity brand for the bush.
Building brands designed to scale,
not simply launch.
"Jade drove our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail spaces."
"As creative director she revamped the brand narrative, completing an ambitious re-brand with new brand guidelines, DTC site, and tone of voice. Ultimately she is pivotal to the strong growth of these brands."
"Jade is a strategic brand builder with a long-term vision. Her ability to connect brands through unique experiences and deliver quantifiable results sets her apart."
Two decades. Multiple categories. One philosophy.
I'm Jade Mossop. A Global Creative Marketing Director based in Cape Town, building consumer brands across wellness, FMCG, luxury, and lifestyle categories.
My work spans strategy, creative direction, content production, and commerce, with two pre-acquisition brand transformations (Botanic Tree, Ninabella) and active brand leadership across Encha Matcha, The Cat Ladies, and Big Fudge Vinyl.
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