Across emerging challenger brands and established global portfolios, these case studies reflect the integration of brand architecture, creative direction, and commercial execution.
From repositioning single-SKU Amazon brands into scalable platforms to shaping premium hospitality narratives and multi-channel consumer ecosystems, the work translates disciplined strategy into measurable growth.
“Jade drove our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail spaces and this should speak volumes about her capacity to innovate and execute.
Starting as a Brand Strategist, Jade quickly made her mark, managing a portfolio of 12 brands, which quickly expanded under her leadership to include 33 brands as she stepped into the Global Creative Marketing Manager role. In this position, she was instrumental in harmonizing our brand messages globally, overseeing our internal and agency-led creative teams.
Jade's knack for digging deep into consumer insights, spotting trends, and understanding our competition was a game-changer, paving the way for transformative brand strategies.
A true team player, Jade fostered collaboration across various departments, seamlessly bridging gaps between brand management, marketing, creative, and commerce teams. Her ability to bring together and inspire collaboration contributed to the overall synergy within the organization.”
- Ryan Gnesin, CEO and Founder at Elevate Brands, Board member of SellerX
“I had the privilege of working closely with Jade on a number of creative related projects for the brand I was working on at the time including a new product design project and a brand/product photo shoot. She has an exceptional eye for detail in putting together very thorough creative briefs to ensure that the output of the creative exceeded all expectations.”
- Camilla Kernes, Bamibi Brand Manager, Elevate Brands-SellerX
“Jade joined our team, bringing an enormous amount of energy and enthusiasm. Not only did Jade perform beyond expectations in her day to day responsibilities, she is a great team member, always willing to lend a hand where needed and support any broader company objectives.
Jade has incredible creative vision for building brands and implementation skills to match. “
- Shaun Rubenstein, Category Director, Elevate Brands-SellerX
“Jade is a strategic and considered brand builder and marketeer, with impressive long term vision and insight. Her broad range of experience across corporate, consumer and eventing comms/marketing comes through consistently in her projects. She intentionally connects her clients/brands through unique experiences and campaigns. She carefully considers her clients objectives and delivers quantifiable results.”
- Samantha Fuller, Head of Communications, Middle East & Africa at Binance
“During the seeding years of our Happy Culture, we reached out to Jade to help us with the mighty task of building the Happy Culture brand in SA. The core focus was on PR campaigns and content creation projects. Jade's creative flair, go-getter attitude and rich experience + network were a great contribution to our brand building journey, and her passion and vibrant energy a great a pleasure to work with.”
- Manon Colmant, Founder & CEO of Happy Culture
“Jade is an expert when it comes to crafting and executing creative strategies. Her organization skills shine in her ability to manage photo and video productions for multiple brands. She does a great job at leading creative direction from ideation to execution. She knows exactly how to bring a creative vision to life.”
- Ryan Simeone, Senior Brand Manager, Elevate Brands - SellerX
“I can confidently say that Jade is one of the most exceptional individuals I've ever had the pleasure of collaborating with.
Jade possesses a unique gift for envisioning the future of brands and navigating the ever-evolving landscape of the market with finesse and style. Jade's ability to see beyond the obvious, coupled with her unwavering dedication, was instrumental in propelling our brands to new heights. Her strategic approach, coupled with her knack for storytelling, has consistently delivered tangible results, driving consumer engagement and ultimately boosting bottom lines.
As a Senior Global Creative Manager, Jade seamlessly blends her extensive experience in creative marketing, brand strategy, and content production to craft compelling narratives that resonate with our target audience. Her passion for brand development shines through in every project she undertakes, whether it's refining brand architecture, orchestrating impactful PR campaigns, or spearheading captivating social media initiatives.
She is a visionary leader, a creative powerhouse.”
- Martin Gleeson,Head of Product Development and Supply AZN , SMD Technologies
