I build consumer brands that scale, and direct the work that takes them to market.
Encha Matcha.
Strategy, creative direction, content production, and commerce. Executed in-house.
Product, packaging, retail-ready.
From product and packaging design to identity systems, PDPs, and Premium A+, built to sell on the shelf and on the screen.
The Cat LadiesPackaging design
The Cat LadiesProduct design
Encha MatchaPackaging design
Big FudgeProduct design
Botanic TreeProduct & packaging
Encha MatchaProduct & packaging
Big FudgePackaging designBrand. Content. Commerce.
Brand
Strategy, positioning, architecture. Pre-acquisition brand transformation for Botanic Tree and Ninabella. Active brand leadership across Encha Matcha, The Cat Ladies, and Big Fudge Vinyl.
Content
Direction and production of brand and lifestyle campaigns from concept to delivery. Casting, location, crew, photography, motion, post. Every image earns a commercial purpose.
Commerce
Multi-channel execution across Amazon, DTC, retail, paid, CRM, and social. Brand equity and conversion built to compound, not compete.
The work shown across this portfolio was directed and produced personally. A creative leadership role with hands-on execution.
Building brands from first principles.
Self-initiated brand development. Independently conceived platforms built to demonstrate how I identify white space and architect brands from insight to launch-ready execution.
Honeybee Hexagon
A modular furniture ecosystem, architected from the honeycomb.
Eqalu
Molecular hydrogen, reframed from amplification to steadiness.
Leopard's Den
Environmental comfort for heat, dust, and sun. A new category.
Building brands designed to scale, not simply launch.
"As creative director she revamped the brand narrative, completing an ambitious re-brand with new brand guidelines, DTC site, and tone of voice. Ultimately she is pivotal to the strong growth of these brands."
"Jade drove our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail."
"Jade is a strategic brand builder with a long-term vision. Her ability to connect brands through unique experiences and deliver quantifiable results sets her apart."
Two decades. Multiple categories. One philosophy.
I'm Jade Mossop, a Creative Director and Producer working at the intersection of brand, marketing, and commercial execution.
My work spans strategy, creative direction, content production, and commerce, with two pre-acquisition brand transformations (Botanic Tree, Ninabella) and active brand leadership across Encha Matcha, The Cat Ladies, and Big Fudge Vinyl.
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