CREATIVE DIRECTOR

Brand. content. commerce.

BUILDING BRANDS THAT SCALE

+118% average revenue growth +51% combined DTC portfolio growth in 2025

Leading brand, creative, and production across wellness, lifestyle, FMCG, and premium categories. Positioning, creative direction, and delivery across Amazon, DTC, and omnichannel environments.

Building brands designed to scale, not simply launch.

SELECTED WORK

EQALU

Concept-to-market wellness brand development and premium DTC execution.

BIG FUDGE

Niche category brand built into a multi-channel category leader.

ENCHA MATCHA

Premium matcha brand evolution and Amazon, DTC, and retail growth.

THE CAT LADIES

Single-product brand evolved into a scalable lifestyle platform.

LEADING … Creative collaboration across brand, content, and e-commerce.

  • Brand positioning and architecture

  • Creative direction across content, film, packaging, and identity

  • Production from concept through delivery

  • Commerce creative across Amazon, DTC, CRM, and retail

Industry feedback