CREATIVE DIRECTOR
Brand. content. commerce.
BUILDING BRANDS THAT SCALE
+118% average revenue growth +51% combined DTC portfolio growth in 2025
Leading brand, creative, and production across wellness, lifestyle, FMCG, and premium categories. Positioning, creative direction, and delivery across Amazon, DTC, and omnichannel environments.
Building brands designed to scale, not simply launch.
SELECTED WORK
EQALU
Concept-to-market wellness brand development and premium DTC execution.
BIG FUDGE
Niche category brand built into a multi-channel category leader.
ENCHA MATCHA
Premium matcha brand evolution and Amazon, DTC, and retail growth.
THE CAT LADIES
Single-product brand evolved into a scalable lifestyle platform.
LEADING … Creative collaboration across brand, content, and e-commerce.
Brand positioning and architecture
Creative direction across content, film, packaging, and identity
Production from concept through delivery
Commerce creative across Amazon, DTC, CRM, and retail
Industry feedback

