IFOX
ELEVATE BRANDS, 2022
Creative Director-Producer: Jade Mossop
Graphic Designers: Nadia Viljoen & Lucia Brandt
Copywriters: Jade Mossop & Martin Gleeson
Photography: Julia Janse van Vuuren
Film & Editing: Felix Studios
USE CASES
Listing Photos
A+/Enhanced Brand Content
Storefront
DTC/Shopify Site
Social Media
Email Campaigns
iFox
Focusing on iFox's hero ASINs — with three new SKU variations set to launch — the work was to refresh the Amazon and Shopify storefronts and the Amazon listing creative. Drawing on the brand's highest search-volume keyword, "shower speaker," the creative embraced aqua, blue, and sunshine-yellow hues, evoking splashing water and summer sun.
Music, anytime, anywhere.
Strategy
A new bank of lifestyle imagery showcasing the speaker's versatility across safari, picnic, poolside, outdoor, and home — reinforcing that music can be enjoyed anytime, anywhere, by everyone.
Creative application
Vibrant colour and dynamic scenes conveying fun and freedom, emphasising water-resistance and durability to own the "shower speaker" association.
Integration
Designs integrated seamlessly across Amazon and Shopify storefronts for a consistent, engaging customer experience.
One look, every touchpoint.
Safari to poolside, one summer story.
A versatile lifestyle bank spanning safari, hiking, picnic, poolside, and home — directed and produced to give the listings, storefront, and social one cohesive, sun-soaked world.
A consistent, conversion-ready experience.
The refreshed creative and the focus on high-impact keywords supported increased visibility and engagement across Amazon and Shopify, underpinned the successful launch of the new SKU variations, and reinforced iFox's position as a leader in versatile, high-quality shower speakers.
Team: Graphic design — Nadia Viljoen & Lucia Brandt · Copy — Jade Mossop & Martin Gleeson · Photography — Julia Janse van Vuuren · Film — Felix Studios.
"Jade possesses a unique gift for envisioning the future of brands and navigating the ever-evolving market with finesse and style, propelling our brands to new heights. A visionary leader, a creative powerhouse."
CASE STUDY
Brief Concept Focusing on iFOX’s Hero ASINs, with three new SKU variations set to launch this quarter, we needed to refresh the Amazon and Shopify storefronts as well as the Amazon listing creative assets. Drawing inspiration from the brand’s highest search volume keyword, "Shower Speaker," the creative elements were designed to embrace aqua, blue, and sunshine yellow hues, evoking images of splashing water and summer sun.
Strategy We curated a new bank of lifestyle imagery that showcases iFOX’s versatility in various uses, settings, and occasions. The refreshed creative assets highlight the speaker's adaptability, reinforcing a cohesive message that music can and should be enjoyed anytime, anywhere, by everyone.
Creative Application The visual components include vibrant colors and dynamic scenes that convey a sense of fun and freedom. The imagery emphasizes the product’s water resistance and durability, aligning with the keyword "Shower Speaker." The designs were integrated seamlessly into the Amazon and Shopify storefronts to create a consistent and engaging customer experience.
Results The refreshed creative assets and strategic focus on high-impact keywords led to increased visibility and engagement on both Amazon and Shopify platforms. This initiative supported the successful launch of the new SKU variations and reinforced iFOX’s market position as a leader in versatile, high-quality shower speakers.
Testimonials
SEASONAL STOREFRONT DESIGN
AMAZON GALLERIES
AMAZON A+
PROMOTIONAL VIDEO
PHOTOGRAPHY
