Homewares for open doors,
long lunches and sandy feet.
Blue and white at the base,
with a few happy colors on top.
Made to mix, from the sofa to the table to the sand.
Brand case study · Homewares, tableware and life by the sea
Sienna's Beach House
A little more beach house, every day.
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A coastal way of life, expressed through every detail.
A self-initiated lifestyle brand inspired by the ease of a Hamptons beach home: strategy, identity, product, packaging and commerce for an online-first business. DTC first, then online retail partners and an optional Amazon test.
Blue and white provide the foundation. Playful color, tactile fabrics, and small personal details make it Sienna's.
- Role
- Brand strategy, identity, product and packaging art direction, commerce and CRM
- Range
- 30 products across four collections, plus a packaging suite
- Deliverables
- Identity, brand book, products, packaging, DTC site, welcome flow, social, optional Amazon store
- Year
- 2026
Self-initiated concept by Jade Mossop. All imagery and video is AI-generated for art direction. Products, prices, materials and claims are proposals.
A house by the sea, always ready for company.
The fictional founder's world brings the collection to life: fresh pillows for the guest room, lunch with friends, homemade lemonade with the children, and Charlie asleep by the door.
Her home is the starting point for a range shaped around the things she loves to use, share, and live with. It stays a private family home: the collection is shot there and at hired beach houses, and customers shop online.
For people who love making a home feel welcoming.
They enjoy choosing pieces with personality, setting a beautiful table, and making space for family and friends. Sienna's brings coastal color and ease into everyday life, wherever home happens to be.
Proposed audience for the concept.
Make a broad collection feel unmistakably Sienna's.
The challenge was to create a recognizable identity across soft furnishings, tableware, beach accessories, and pieces for the family dog. A shared palette, recurring stripes, and discreet branding connect the range while leaving room for different textures, occasions, and playful accents.
Why blue and white lead
They read as the coast at a glance, sit with almost any interior, and let every product share one base.
How the accents work
Sage, coral, sun and lagoon add personality in small doses. Seasonal capsules pair two brighter colors and then step back.
Why the brand sits in the seams
A small woven S lets the product lead. The mark is something you discover, not something you're sold.
How the identity travels
The same stripe, palette and S adapt in scale and placement, from a cushion tab to a mug sticker to a gift box lid.
“A little more beach house, every day.”
Four collections. One way of life.
Lunch for whoever turns up.
Pick a colorway · Blue and white
Range architecture
Four collections, split the way people shop. "New" marks categories in development.
At Home
- Cushions and throws
- Bedding
- Rugs and mats
- Baskets and storageNew
- Wall artNew
At the Table
- Drinkware
- Dinnerware
- Serveware
- Kitchen textiles
By the Sea
- Turkish towels
- Beach bags and totesNew: woven
- Robes and ponchos
- Beach chairs
Charlie's Corner
- Beds
- Bowls
- Toys and walking
Across the range: the summer capsule colorways and gifting.
More from the range
One palette, a family of prints and a small S. Hover or tap a product for its second print or view.
The S tab, stitched into the seam
A small detail that brings the collection together.
An ivory woven label carries the circled S into textile seams. Full-name labels sit inside garments, while a repeating branded ribbon finishes selected packaging. Paper bands, tags, and removable seals extend the identity across the wider range, with placement and scale suited to each piece.
Texture first, materials you can name.
Hover or tap to look closer. Material descriptions are proposals, to be confirmed at sampling.
At home · The bathroom
From the beach to the bath.
The same flat-woven Turkish cotton works as a beach towel, a bath sheet and a throw, in the house blue with sage and coral accents.
Blue and white, with a playful streak.
Primary lockup
S monogram
Palette
Seasonal capsule pairings · supporting role only
Navy, sun Coral, white Mist, sun Sage, lagoonType
Make yourself at home.
URW Bookman Light · Nimbus Sans, tracked
09 · Packaging
Thoughtfully wrapped. Ready to give.
Every order ships in printed tissue with an S seal. Giftable pieces come boxed with ivory card and ribbon, ready to hand over.
A home you want to live in.
From first click to second order.
Homepage. The delivery threshold and offer are proposals.
Welcome flow: email 1 sends on signup, email 2 on day 3, email 3 on day 7. One offer, introduced once and reminded once. The offer and code are proposals.
What each execution is meant to change
| Execution | Hypothesis to test | Read it by |
|---|---|---|
| Pairing modules and the $100 free-shipping threshold | Raise units per order, and contribution per basket | Units and CM3 per first order, against 1.8 |
| The cushion sold with its insert | Lift purchase confidence enough to cover the extra cost and parcel size | Cushion conversion and CM2, against a cover-only test |
| Product pages with material, care and real-life color | Lift conversion and cut expectation-related returns | Paid conversion against 1.8%; returns coded "not as expected" |
| Charlie's Corner | Win incremental cross-category orders | Share of dog-item orders that also hold a home or table item |
| Day-30 pairing email | Add contribution after the incentive and delivery cost | CM2 per send, against a holdout |
Everyday moments from Sienna's.
Instagram carousel · interactive concept
Swipe, drag or use the arrows.
The beach edit · 01
Sand
day.
Three pieces for a long afternoon →
No. One
Striped Beach Chair
Folds flat and carries like a tote
Swipe →
No. Two
Cabana Beach Towels
Thick terry, with room for two
Swipe →
No. Three
Turkish Hand Towels
For sandy feet at the door
Swipe →
Made to come back sandy
Care, in three steps
- 01Shake out the sand
- 02Wash cold, with like colors
- 03Line dry in the sun
Shop the
beach edit
siennasbeachhouse
Carousels sell: a type-led cover, one product per slide, a care slide for "will it survive?", one call to action. Copy is proposed.
Blue and white homewares for open doors, long lunches and sandy feet. New England in spirit, shipped across the US.
siennasbeachhouse.com
The profile, built to convert
Highlights answer the questions before the DM.
Tap a highlight. Each answers a research objection: what goes together, whether it survives the dog and the wash, what makes a good gift.
- Room storiesOne room, one product in use
- PairingsCarousels that build the basket
- Charlie's cornerThe dog, the beds, the bowls
- Care and craftSpecs, washing, how it's made
- Behind the SThe label, the packaging, the gift
Proposed content mix by share of posts. No follower or engagement figures are shown.
Pinterest profile · interactive concept
Tap a board to open it.
Sienna's Beach House
@siennasbeachhouse · Homewares for coastal living
Blue and white homewares for open doors, long lunches and sandy feet. Ideas for the table, the beach and the dog bed.
Boards follow how people search for the home: rooms, the summer table, beach days, the dog. Concept profile; no follower or save counts.
Stories editors can run.
A family beach house, a golden retriever and a blue and white palette give editors ready-made angles. Three features, styled as they might run.
Blue, white and barefoot
The family beach house behind a new homewares line, led by the rooms and the founder.
Where we'd pitchHouse Beautiful, Veranda, ELLE Decor, Domino
The long lunch edit
Hand-painted tableware and sea-glass color for summer hosting and gift guides.
Where we'd pitchFood & Wine, Bon Appétit, Martha Stewart Living
The best seat in the house
Dog beds, bowls and toys made to sit with the sofa. A light story for pet and lifestyle desks.
Where we'd pitchLifestyle and pet gift roundups, home sites' pet pages
Inspired by New England
A coastal design story for regional titles in early summer. Designed for New England; made in India, Turkey and Portugal.
Where we'd pitchCoastal Living, Cape Cod Life, New England Home
Concept spreads in an unbranded layout. No coverage is claimed; titles and lead times to confirm before outreach. Sienna is a storytelling device: real pitches rest on what editors can verify, the founder, the process, the makers and tested products.
Why it should exist, and how it pays.
A brand concept is half the work. This is the case I would put to an investor: the gap Sienna's fills, who it serves, what one order earns, what it costs to get there, and the gates that decide whether to keep going.
Recommendation
Don't fund the full plan. Commit about $207k to a validation launch and release the rest only on evidence.
The base case needs about $465k and loses $8.44 on every paid first order. The eight-week launch test decides whether the rest gets funded: paid orders have to cover their own acquisition (about 1.9% conversion), baskets have to average 1.8 units, and returns have to stay under 10%.
- Net revenue, 18 months
- $1.02M
- Contribution after marketing
- $172k
- Operating break-even
- Dec 2028
- Launch
- 9 products, US, DTC first
Read the full commercial caseMarket, customer, economics, route to market, gates
North Star
Monthly contribution after marketing (CM3, in dollars)
Net revenue, less landed product cost, fulfilment, shipping, payment fees, returns, paid media and commissions, across every channel, each month. It rewards growth only when an order pays for its product, its delivery and its share of acquisition, which is the cash that funds stock and fixed costs.
- GuardrailA first paid order costs no more to win than it earns: CAC at or below $44.69.
- GuardrailSix months of cash runway, including committed purchase orders.
- GuardrailReorder at demand over the three-month lead time plus four weeks of safety stock, less stock on order. Six to ten weeks on hand after each delivery.
Investment thesis
Coastal homewares cluster at two price points, with real overlap in towels and mugs and credible brands already in the space. Premium ranges coordinate well but charge $78 to $250 for a cushion cover and $648 for a wicker dog bed. Mass ranges are cheap, and their reviews complain about flat inserts, thin towels and duvets that fail after a wash. The bet to test is specific: one coordinated blue and white house, the dog included, with specs stated honestly, at the entry to premium. Whether people pay for that coordination is not yet proven. It wins if pairings lift the basket enough for a first paid order to pay for itself. The base case does not, yet. The launch is designed to settle both within eight weeks, before the second tranche of money is released.
Six calls that shape the business
DTC first, Amazon later and narrow
DTC owns the customer, the data and the full range. Amazon is tested only for three staples from March 2028.
Trade-offSlower volume at launch, in return for price integrity and first-party customer data.
The hero ships with its insert
A $72 cushion with a feather insert answers the most common complaint in the category: inserts that go flat.
Trade-offHigher landed cost and a bulkier parcel, against a clear reason to choose it.
Ceramics from Portugal
Since July 2026, EU goods pay MFN duty plus a Section 301 tariff, capped at about 10% combined. Shorter lead times and a quality story worth telling.
Trade-offMugs earn 58% product margin, below the 65% development floor. An approved exception because they are the basket builder, and they stay DTC only.
No lifetime value excuses
A first paid order must cover its own acquisition. Repeat is upside to be proven, not a reason to overspend.
Trade-offSlower paid growth until creative and conversion earn the right to scale.
Wholesale with online-led partners
From Q4 2027, curated mid-tier retailers that sell mostly online, at keystone. No mass merchants.
Trade-offHalf the price per unit, plus samples, marketplace commission and servicing: about 46% contribution on four textile products. Ceramics stay DTC; a $64 mug set would earn $5.20 at keystone.
No subscription
Homewares are durable. Customers return for companion pieces, seasons and gifts, not refills.
Trade-offLower predictability, so retention is planned around gifting and pairings.
A reachable market, built from households
Published "home decor market" sizes disagree widely, so I built the market up from households. The two style and spend assumptions are the first things a concept survey should test.
Where prices cluster
| Product | Mass | Sienna's | Premium |
|---|---|---|---|
| Cushion 20x20 | $20-30 filled | $72 with insert | $78-88 cover only |
| Throw | $35 | $118 | $128-248 |
| Turkish towel | ~$11 in multipacks | $48 | $48-50 (crowded) |
| Dog bed, medium | $28-37 (Amazon best sellers, Target) | $88 | $139-249 |
| Mugs, set of 4 | about $44 | $64 | $48-80 |
Live US listings seen October 2026: Target, Quince, Annie Selke, Coyuchi, Sand Cloud, Weezie, Pottery Barn, Harry Barker, Hawkins New York, Crate & Barrel. Some premium prices come from resellers and may be dated. Amazon dog bed figure: top-10 medium dog beds averaged about $28 (ASINsight, July 2026).
Direct competitors
Serena & Lily, Pottery Barn's coastal ranges, Annie Selke, Business & Pleasure Co., Weezie, Sand Cloud.
Alternatives
Target and Studio McGee, Quince, Amazon, or mixing a few premium pieces with mass basics.
Doing nothing
Keeping last summer's cushions. Sienna's has to give a reason to refresh: the season, guests, a gift.
The underserved need
Coordinated coastal pieces, the dog's included, that survive washing and real use, at the entry to premium.
Evidence: the price gaps above, and reviews that punish flat inserts, thin or mislabeled towels, colors that do not match photos, and chipped ceramics. Not yet evidence: that people will pay for coordination. What would disprove it: concept tests where buyers happily mix brands and ignore pairings; a pairing attach rate under 15% after launch; or premium brands' sale prices already serving this customer well.
Priority customer
The host with a summer house, or the feeling of one.
- Buyer and user
- She buys. The household, guests and the dog use it. Gifts make other hosts the user.
- Trigger
- The start of summer, guests arriving, a room refresh, a host gift.
- Desired outcome
- A house that looks put-together and relaxed, without a designer.
- Workaround today
- Target basics with one or two premium pieces, often bought on sale.
- Objections
- "Will the blue match?" "Will it survive the wash and the dog?" "Is $72 right for a cushion?" "Will the mugs arrive whole?"
- Willingness to pay
- Unknown until tested. Hypothesis: $72 cushion with insert, $48 towel, $88 dog bed. The dog bed is A/B tested at $88 and $98 at launch.
Validation, in proportion to the money at risk
| Test | Must establish | Decision it informs |
|---|---|---|
| 15 interviews: hosts, dog owners, gift buyers | The trigger, and the objection that blocks purchase | Hero product and message |
| 300+ competitor reviews coded | The failure points to design out | Specs: GSM, insert fill, wash testing |
| Concept test with prices shown, against price-matched alternatives | Preference at our price, not just liking | Prices and the launch edit |
| Landing page with real prices and a working cart | Add-to-cart and checkout starts at full price | Go or no-go on inventory |
| Paid pre-order on the hero edit | People pay, not just sign up | Size of the first order |
| Samples: wash, color-match and drop tests | Products survive use and shipping | Supplier approval |
Clicks, survey enthusiasm and email signups are signals, not demand. Only paid orders and deposits count as purchase evidence.
Positioning
For people who host at home and love the coast, Sienna's is the blue and white homewares brand that makes the whole house feel like the beach, dog included, at the entry to premium.
Promise: pieces that go together, and hold up.
Reasons to believe, once proven
- One palette and the woven S across every category
- Specs stated: fiber, GSM, size, care
- Insert included with every cushion
- Dog pieces designed for the living room
- Required before sale: wash and color-fastness tests on textiles; drop tests on ceramics in final packaging
How it changes the work
- Product: removable, washable dog bed cover; towels with stated GSM
- Assortment: a nine-product edit built around pairings
- Pricing: one price everywhere; entry items at $28-32; pairing sets about 12% off
- Service: care guide in every parcel; free returns for damage
- Packaging: molded pulp for ceramics; gift-ready by default
- Channels: DTC, then online-led partners, then Amazon staples
Could it be copied?
Stripes, colors and prices: easily. A coherent range across four categories, a recognizable signature, a content library, reviews and a customer list: much harder. The advantage grows through customers and content, not product secrets.
To check before committing
- Name and trademark clearance; Sienna is a common name
- Registering the woven S mark
- Domain and social handles
- A filed trademark for Amazon Brand Registry
The minimum viable launch: nine products
| Product | Role | Origin | Price | Landed | Margin |
|---|---|---|---|---|---|
| Blue Woven Cushion 20x20 | Hero | India | $72 | $16.78 | 77% |
| Striped Woven Throw 50x60 | Upsell | India | $118 | $17.07 | 86% |
| Striped Tea Towels | Entry | India | $32 | $8.38 | 74% |
| Turkish Beach Towel | Seasonal hero | Turkey | $48 | $10.89 | 77% |
| Striped Mugs | Basket builder | Portugal | $64 | $26.80 | 58% |
| Pinstripe Jug | Entry gift | Portugal | $48 | $14.65 | 69% |
| Striped Beach Tote | Basket builder | India | $58 | $9.30 | 84% |
| Striped Dog Bed | Upsell | India | $88 | $32.83 | 63% |
| Striped Dog Bowl | Entry / attach | Portugal | $28 | $7.43 | 73% |
Landed cost includes factory cost, QC, duty and tariffs at October 2026 rates, freight and customs. Factory costs are indicative ranges, not supplier quotes. Deferred: bedding, baskets, wall art, woven bags, children's ponchos, beach chair.
What has to be true before sale
- Sourcing: India for textiles (duty plus a 10% Section 301 tariff), Turkey for towels (plus 12.5%), Portugal for ceramics (MFN plus Section 301 capped at about 10% combined for EU goods from 24 July 2026; to confirm by HTS code with a broker). China avoided: higher stacked tariffs and more pending.
- Supply: 300-500 unit minimums per color; about three months from order to warehouse; 30% deposit, balance before shipment.
- Testing: food-contact glaze testing for mugs, jug and bowl; wash and color-fastness; ceramic drop tests in final packaging.
- Compliance: fiber content and country-of-origin labeling, care labels, a California Prop 65 review, product liability insurance. Children's ponchos wait until children's product requirements are met.
- Customs: a binding ruling on cushions sold with inserts, which can change the tariff code.
- Operations: East Coast 3PL, returns portal, damaged-item replacement, a second supplier quoted per category, and an air-freight allowance for stockouts.
Cost of failure: a month without the hero cushion in June 2027 loses about $12k of modeled revenue, plus the media already spent driving demand to it. Requirements to be confirmed with a customs broker, testing lab and counsel.
One first paid order, base case
The base case fails the paid acquisition gate. Break-even CPA is $44.69; modeled CAC is $53.12 ($0.85 per click at 1.6% conversion, from category benchmarks), so a first paid order loses $8.44. Before paid media scales, conversion has to reach about 1.9% at the same click cost, or clicks have to fall to about $0.72. That is the commercial target for creative, merchandising and product pages. Non-paid and repeat orders keep total contribution positive, but they do not excuse a paid loss.
18 trading months, three scenarios
| Downside | Base | Upside | |
|---|---|---|---|
| Net revenue | $434k | $1.02M | $1.93M |
| Contribution after marketing (CM3) | -$89k | $172k | $639k |
| Operating result, incl. pre-launch and one-offs | -$543k | -$263k | $185k |
| Peak cash requirement | $601k | $372k | $168k |
| Funding to raise (plus 25% buffer) | $752k | $465k | $210k |
| Operating break-even month | Not within 24 months | Dec 2028 | From launch* |
Apr 2027 to Sep 2028, plus pre-launch costs. Base revenue: DTC 76%, wholesale 12%, Amazon 12%. Wholesale earns about 46% contribution after freight, allowances and partner acquisition, on the four textile products only; the Amazon test about 17% after advertising. *Upside turns positive in the launch month thanks to waitlist orders.
What moves the result most
Change in base FY2028 operating profit, one assumption at a time.
Recommendation
Do not fund the full plan. Commit about $207k to a validation launch, and release the rest only on evidence.
As specified, the base case needs about $465k and loses money on every paid first order. I would not approve that. I would approve a first tranche that takes Sienna's through development, first stock, launch and the eight-week paid test: about $166k of modeled cash to the end of May 2027, plus a 25% buffer.
From contribution to operating result, 21 months
| CM3, 18 trading months | $172k |
|---|---|
| Pre-launch waitlist media | -$3k |
| Essential to trade: operations and service, software, accounting, insurance, 3PL, measurement, overhead | -$108k |
| Founder draw, deferrable until operating break-even | -$126k |
| Conditional on the gates: media management, creative production, PR, samples and seeding | -$134k |
| One-off launch costs: development, tooling, testing, photography, site, packaging | -$65k |
| Operating result | -$263k |
Release the second tranche only if, by week 8
- Shopify-reconciled CAC is at or below $44.69 in two channels (about 1.9% conversion at $0.85 per click)
- First orders average 1.8 units or more, from pairings and the $100 free-shipping threshold
- Returns stay under 10%, and the first stock was committed against 150+ paid pre-orders, not signups alone
If they hold, the evidence supports the plan at 1.9 units and 1.9% conversion: about $342k in total, operating break-even in March 2028, payback about 14 months after 2028. If they do not, there is no second tranche: textiles shift to wholesale, reorders shrink, the founder draw stays deferred and paid media stops at retargeting.
Contribution break-even: CM3 positive from launch in the base case. Operating break-even: December 2028. Cash payback: after 2028. Paid customers recover their first-order loss in about nine months of expected repeat, a hypothesis until cohorts are observed.
Owned
Site, email and SMS, organic Instagram and Pinterest. Builds the list and the content library.
Earned
PR angles, gift guides, reviews, creator seeding, word of mouth. Planned at 0.4 non-paid customers for each paid one.
Partner
Curated, online-led retailers at keystone, affiliates on commission. Wholesale from October 2027.
Paid
Meta creates demand, Google captures it, Pinterest sustains consideration, whitelisted creators lend credibility. $32k tested in the first eight weeks.
Channel conflict
One retail price everywhere. Wholesale at keystone. No channel-only discounts. The full range lives on DTC; Amazon carries only staples, and partners drop-ship or buy wholesale.
Creative and merchandising
Weekly creative tests: room story against product-led against pairing, judged on Shopify CAC. On site: pairing sets at about 12% off and a $100 free-shipping threshold to lift the basket, the single biggest lever in the model. Sets replace sitewide codes, so the discount budget stays at about 5% of sales (an assumption, not modeled separately).
A credible reason to come back
Sienna's sells durable goods, so the reasons to return are companions (a second cushion color, the throw, the dog's bowl), seasons (summer at the beach, Q4 gifting) and other people (host gifts, referrals). There is no refill, so no subscription. Amazon Subscribe & Save is built for consumables and does not fit.
- Order confirmedCare guide and what to expect
- DeliveredHow to style and wash it
- Day 14Review request with photos
- Day 30One pairing suggestion based on the first item
- SeasonalSummer and gifting edits
- ReferralGive $20, get $20
| Assumption | Status |
|---|---|
| 20% of customers order again within 12 months | Hypothesis. Category median; measured by cohort from month six |
| Repeat baskets are 10% smaller | Hypothesis |
| 15% of Q4 orders are gifts | Hypothesis |
| Referrals bring 1-3% of year-one revenue | Benchmark range, not evidence |
Incentive costs are in the model: the 10% welcome offer costs about 5% of first-order sales. A $20 plus $20 referral costs about $40 per referred order, still cheaper than a $53 paid acquisition.
Review cadence
| When | Review | Decision it produces |
|---|---|---|
| Daily, at launch | Stock, site, spend pacing, CAC flash | Fix or pause |
| Weekly trading | Shopify CAC by channel, conversion, basket, returns, creative | Move budget, retire creative |
| Monthly | Finance close, contribution against model, cash, reorders | Reforecast, reorder, price |
| Quarterly | Cohorts, gates, assortment | Expand, cut or raise |
I own demand, brand, merchandising, CRM, media and the CM3 number. Finance owns the close, cash and landed-cost ledger. Operations owns suppliers, the 3PL and QC. Product owns specs and testing. Legal owns trademarks, compliance and claims. Revenue is reconciled to Shopify net of refunds, never to platform ROAS.
Investment gates
| Gate | At risk | Proceed if | Stop or pause if |
|---|---|---|---|
| Concept to development | $28k | Trademark path clear; concept beats price-matched rivals; quotes within 15% | Name conflict; blended margin under 70%, or a product under 65% without a basket role |
| Commit to first stock | $89k | Samples pass wash and drop tests; 150+ paid pre-orders on the hero edit (the waitlist is an efficiency check only) | Test failures; minimums force over five months of cover |
| Launch paid media | $32k | CAC at or below break-even in two channels by week 8; the base case fails this today | CAC over 1.4x break-even after three creative rounds |
| Scale and reorder | $43k largest order | CAC under target; sell-through ahead of plan | CAC over target two weeks; a product below its reorder point |
| Expand range or channels | $39k | Pairing data shows demand; each wholesale product keeps 35%+ after partner costs | Negative DTC CM3 two quarters; runway under six months |
Deferred, and why: bedding (inventory heavy, many sizes) until throws and cushions prove bedroom demand; children's ponchos until compliance is complete; Amazon at launch; international markets; a brand-owned store.
Download the financial model (.xlsx) Every researched fact is cited with its date on the model's Sources tab. Prices, costs and forecasts are proposals and modeled assumptions, not supplier quotes, customer evidence or trading results. No product has been sampled or sold.
The brand, brought together.
Static files, brought to life in code.
Every asset started as a still. Code makes each one scroll, tap or swipe, so the brand reads like a working business, not a moodboard.
- 01
Four lifestyle stillsOpening
Scroll moves through dawn at the house, captions timed to each frame. The first still now moves: animated from the original render in Adobe Firefly.
A moodboard becomes a story.
See it ↑ - 02
Product flat laysRange
Room tabs, colorways and hover views swap products in place; rooms play video loops.
The range works as a system, not a catalogue.
See it ↑ - 03
Stripe colors and the SIdentity
The stripe system draws itself as it comes into view.
The identity behaves like a brand, not a swatch sheet.
See it ↑ - 04
Packaging shotsPackaging
The section pins and slides sideways as you scroll; phones get a swipe row.
Like walking along a shelf.
See it ↑ - 05
Website and email screenshotsCommerce
Screens scroll with the page; buttons switch pages and emails.
It reads like a live site.
See it ↑ - 06
Social mockupsSocial
A swipeable carousel, tappable highlights and Pinterest boards that open.
Proves the content plan, not just its look.
See it ↑ - 07
Brand book spreadsBrand book
Page turns, arrows and thumbnails.
Browsed like a book, not scrolled like a PDF.
See it ↑
Flip the switch to see the page as static files: every video drops back to the still it was animated from.
Evening at Sienna's
Make yourself at home.
- Concept and creative direction
- Jade Mossop
- Product imagery
- GPT Image 2.5 via Higgsfield
- Lifestyle imagery
- Adobe Firefly (Gemini Flash model)
- Page build
- Built with Claude