Selected work
Brand work in focus.
Two streams of work. Consumer brands I've built for clients across strategy, creative direction, content, and commerce — and self-initiated concepts where I define a brand from first principles. Brand. Content. Commerce.
Recent work · client brands
Brands I've built and scaled.
Live consumer brands taken from strategy through creative, content, and commerce across Amazon, DTC, and retail.
Premium matcha repositioned from occasional ritual to daily habit, scaled across Amazon, DTC, and retail.
A single-SKU brand rebuilt into a 40+ SKU pet-lifestyle platform.
A vinyl-care brand built into a multi-channel category leader.
Repositioned around life-stage skin and rebuilt across Amazon and Shopify, on proprietary postbiotic IP.
A functional gardening brand repositioned into a giftable CPG — 30+ SKUs, into Target & Walmart.
Brand and content direction for a premium hair-tools range across Amazon and DTC.
A seasonal Amazon & Shopify creative refresh launching three new SKUs.
A home-fitness rebrand and new product line — into Target US & Canada with rapid Amazon growth.
A beauty-sleep brand scaled past $4M revenue, +29% YoY, with a 12x Prime Day sales lift.
Product & packaging design for brick-and-mortar retail — into Dick's Sporting Goods.
Premium kombucha brand-building — PR & content driving ZAR 2.78M in earned media.
A luxury wine-estate campaign — couture lifestyle imagery, R15.6M ad-value equivalent.
A celebfluencer whisky campaign at a 5-star safari lodge: authentic lifestyle imagery from the Amakhala Game Reserve.
Brand building · creative ideation
Concepts I've built from first principles.
Self-initiated brands — category creation, strategy, identity, and full go-to-market design. Conceptual work, built to a commercial standard.
