HAPPY CULTURE
Happy Culture
Happy Culture is a premium kombucha celebrated for its refreshing taste and health benefits. The brief, during the brand's seeding years: build awareness and position Happy Culture as the go-to choice for kombucha lovers in South Africa — through PR campaigns and a bank of vibrant, health-focused content.
Earned attention, not bought.
PR coverage value generated (ZAR 3,436,433.70)
Publications featured, incl. BONA (4 editions), Mango Juice, Inflight & Woman & Home
Authentic partner content driving engagement
ROI from digital ad campaigns and expanded reach
Coverage per Newsclip coverage report (Feb 2020) and monthly status reports (Dec 2019 to May 2020). AVE R1,145,477.90 and PR value R3,436,433.70 as at March 2020. Publications count reflects clipped and confirmed coverage documented across both.
Make kombucha aspirational and understood.
Position Happy Culture as a market leader, educate consumers on kombucha's health benefits, increase brand visibility and media coverage, and engage influencers to create impactful marketing visuals — all at once.
- Lifestyle photography & video — vibrant, health-focused
- Targeted social media ad campaigns
- Ongoing online content management
- Influencer partnerships for authentic, engaging content
- Media outreach & PR placement
- A reusable bank of visual assets
A fizzy, sun-lit brand world.
A vibrant content bank built to carry the brand from billboards to digital — capturing target consumers enjoying the cultured beverage, ready for every channel.
"Jade's creative flair, go-getter attitude and rich experience + network were a great contribution to our brand-building journey — her passion and vibrant energy a great pleasure to work with."
CASE STUDY
Happy Culture is a premium kombucha brand celebrated for its refreshing taste and health benefits. Our goal: boost brand awareness and position Happy Culture as the ultimate choice for kombucha lovers.
CREATIVE SOLUTIONS
Produced lifestyle photography and videos showcasing Happy Culture’s vibrant, health-focused image.
Digital Campaigns: Launched targeted social media ads and managed online content to enhance brand presence.
Influencer Partnerships: Collaborated with influencers to create authentic, engaging content.
Media Outreach: Secured features in top health and lifestyle publications.
OBJECTIVES
Position Happy Culture as a market leader.
Educate consumers on kombucha’s health benefits.
Increase brand visibility and media coverage.
Engage influencers and create impactful marketing visuals.
EXECUTION
Coordinated photoshoots and video production to create a bank of visual assets.
Managed ongoing digital campaigns and influencer content.
Engaged with media outlets to promote Happy Culture’s unique benefits.
RESULTS
Achieved PR coverage valued at ZAR 2,781,395.04.
Increased brand visibility through media features and high engagement on social platforms.
Positive ROI from digital ad campaigns and expanded reach via influencer content.
MEDIA EXPOSURE
Testimonials
pHOTOGRAPHY
MEDIA HIGHLIGHTS
