Quoin Rock
The brief was to generate a new bank of visual assets for Quoin Rock's distinguished Manor House, Gåte Restaurant and Quoin Rock Estate Wines. Tonality, styling and scene selection were carefully composed to honour the old-world ambiance of the Manor's architecture and interiors, and to position the estate in an illustrious light for its well-established audience.
An estate, elevated.
Ad-value equivalent accrued across a two-year engagement (R15,586,376.70)
Gåte restaurant occupancy growth across the two-year engagement
Publicity features verified in monitoring reports, Jan 2019 to Mar 2020
Publications carried coverage in that 15-month window alone
AVE per Newsclip monitoring across the two-year engagement. Feature and publication counts are the de-duplicated verified set from six monitoring reports covering Jan 2019 to Mar 2020 (R11.77M AVE verified in that window alone); self-published channels excluded. Occupancy figures approximate, per client reporting.
Tonality, styling, and an illustrious world.
A culmination of carefully considered elements — tonality, styling, and scene selection — was used to imbue the old-world ambiance true to the Manor's architectural design and interior, and to position the estate to captivate its established audience.
Partnering with couture fashion designers Jacques LaGrange and Zed Menswear, the campaign reached for an elevated aesthetic — depicting the bespoke lifestyle and demure wedding scenarios that define the Quoin Rock experience.
Couture, gastronomy, and the Manor.
An editorial bank spanning couture fashion, fine dining, and bespoke lifestyle — directed, styled, and produced to position the estate at the height of luxury.
New York Fashion Week, brought to Cape Town.
Quoin Rock partnered on South Africa's first NY Runway SA show, hosted at Marriott International Crystal Towers: designers fresh off the New York Fashion Week runway, including Michael Lombard, VanElse, Honee, Rian Fernandez and Este & Chlo, alongside the forefront of local fashion in Jacques LaGrange, ZED Menswear, BeachCult, Malcolm KLûK and Christiaan Gabriel Du Toit.
Guests attended the runway show
Media & influencers in the audience
NY Runway SA show hosted in South Africa
Media partners: GQ, Cosmopolitan & Prestige
The restaurant, from launch to full house.
Gåte, the estate's fine-dining restaurant, became the engine of the brand's momentum: the stage for photo and video shoots, a host to media and public events, and the setting where the campaign's world came to life.
Occupancy grew from approximately 10% to 98% across the two-year engagement.
"Her professionalism, creativity, and diligence led to outstanding concepts and ideas for our brand. Jade's excellent communication and detailed monthly reporting allowed us to track ROI quickly and efficiently."
Quoin Rock Wine Estate
QUOIN ROCK
CAMPAIGN SUMMARY
To generate a new bank of visual assets for Quoin Rock Wine Estate’s distinguished Manor House, tying in various other key brand offerings such as gastronomy and wine. A culmination of elements like tonality, styling and scene selection were carefully considered to imbue the old world ambiance true to the Manor’s architectural design and interior. And most importantly, positioning the estate in an illustrious light to captivate its well-established target audience.
Partnering with couture fashion designers, Jacques LaGrange and Zed Menswear we aimed to attain an elevated aesthetic in depicting the bespoke lifestyle and demure wedding scenarios.
MEDIA EXPOSURE
Testimonials
PHOTOGRAPHY
