Activ O2 · Content Production · Jade Mossop

Content Production · Commerce

Activ O2

One shoot day, built to carry the brand through peak season.

Content Production · Skincare

Directed & produced to the channel plan.

Activ O2 is a South African skincare brand built on Activated Oxygen Technology. The shot list was written from the content calendar, with every scene assigned a channel and a campaign before call time.

One day, one house, seven cast. Always-on, Black Friday and festive content came out of a single production. Each scene followed a six-frame sequence, so one setup yields a header, a post and an ad.

Creative direction and production: campaign brief, production deck, casting, art direction, on-set direction. Photography: Julia Janse van Vuuren.

Channels

Instagram · Stories · Email · Pinterest · Paid social · Shopify · Takealot

Levers

Always-on · Black Friday · Festive

Ranges

Spotless · Ageless · Brighten

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