Belvedere · Content Production · Jade Mossop
Encha Matcha content production
Content production · Commerce

Encha

Ceremonial-grade matcha, directed across three consumption archetypes, one visual system built to sell on the shelf and on the feed.
Content production

Directed & produced across three archetypes.

Stills and motion produced end to end: concept, art direction, on-set direction and edit.

Each archetype, Ceremonial, Latte and Barista, was shot as its own world, then unified into a single brand language across Amazon, DTC and social.

See the Encha case study

01

Ceremonial

Purity · ritual · origin

Texture studies

02

Latte

Everyday · comfort · at home

Foams and pours

03

Barista

Craft · texture · performance
Back
All commerce
Next
Happy Culture
Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still

Texture studies

Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still
02

Latte

Everyday · comfort · at home

Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still

Foams and pours

Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still
03

Barista

Craft · texture · performance

Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still Encha production still