Commerce Brands · Content Production

Encha

Ceremonial-grade matcha, directed across three consumption archetypes, one visual system built to sell on the shelf and on the feed.

Stills and motion produced end to end: concept, art direction, on-set direction and edit. Each archetype, Ceremonial, Latte and Barista, was shot as its own world, then unified into a single brand language across Amazon, DTC and social.

01

Ceremonial

Purity · ritual · origin

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Texture studies

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02

Latte

Everyday · comfort · at home

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Foams and pours

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03

Barista

Craft · texture · performance

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